Traditionally, benefits engagement has existed in a bubble for most companies. The typical timeframe for open enrollment is November 1 through January 15, and then the window closes until the following year.
But even though you might need to comply with the timeframe in the technical sense, you might want to expand year-round benefits engagement with your valued employees.
Maybe you and your HR team have considered trying to find ways to keep the conversation going long into the new year until the next official window opens. With this approach, you can foster a healthy relationship and more robust communication. Best of all, you can help your employees increase their benefits knowledge and confidence so that they can make the best decisions for the next open enrollment period.